Leading artist development and management firm, Blueprint Group, have announced a new partnership between Lil Wayne and Mountain Dew (a drink company owned by PepsiCo) called the “DEWeezy” campaign. The sponsorship is set to launch today at the 2012 South By Southwest music festival in Austin, Texas. The campaign titled “DEWeezy” is made up from Mountain Dew (DEW) and Wayne‘s nickname (Weezy). You can read the official statement from the Blueprint Group and Cortez Bryant below, plus view some photos of “DEWeezy” advertisements around towns in New York City.
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